How to create the perfect listing on Beautifinda
Trying to advertise your brand or services can be daunting—it can feel like you’re drowning in a sea of competitors. So here are a few tips to get you started and launch a top listing on Beautifinda.
– Word Count
Keep your listing to 200-300 words. Start with a general summary about the services you provide, and in the following sentences give more detail. Just remember that writing too little or too much can put off potential clients. Stagger the length of your sentences, having some short and some long, as this can be easier to read.
– Who are you?
Make sure you’re showcasing your personal beauty philosophy. Clients want to know about what you do and why. They want to make sure that you are right for them, so list your notable experience and/or what you can do for them. Think like the client you’d like to attract, if you were them what would you like to know about your beauty service?
– Be specific
Be smart about the way you phrase things. When you create a listing, you want to use Search Engine Optimisation (SEO) keywords, so that they are traceable by search engines like Google. This will bring you more traffic and clients. To find out what short phrases people are using currently, you can look at Google’s predictive text when searching. This is to see what language potential clients are currently using when searching for a service like yours. Start typing phrases like ‘mobile make-up artist’ or ‘Melbourne beauty professionals’. The more specific you are, the better, so don’t be afraid to use specific phrases including specific services you provide, e.g. ‘tanning’ or ‘lashes’. While typing each word, have a look at the suggested or most commonly search phrases that are recommended to you. You can then mimic these phrases in your listing, but beware of using ‘Stop words’ like ‘of’, ‘or’, and ‘the’ as they can hinder the performance of your strong keywords. You can find out more about how to use SEO’s for beauty brands at Makeup Media Marketing. http://makeupmediamarketing.com.au/seo-7-hot-tips-work-keywords-content/
Clients want to know the prices of your services. They want to feel satisfied knowing how much your services cost and why. Be clear and list your prices in an easy to read format.
Upload 3-6 photos showing a variety of looks and services that you provide. This is where you can showcase your diverse skills as a professional. This is your craft, so show off your abilities. Clients will naturally want to compare your services with others, so it is important to show them why they should choose you. Also make sure that your photos are clear and professional looking. Your listing will become less desirable if it doesn’t suggest that you have a professional and high standard.
In summary, keep your listing simple and to the point. Be confident and honest about your skills and experience, and remember to show your best and most varied work, as this is what is likely to attract the most clients.