How to create a ‘Trending’ Makeup Tutorial
By Natalie Petrellis
If you are a makeup artist or hair stylist and you want to share your skills as well as create exposure for your brand, perhaps creating tutorials has crossed your mind. But where should you start? Below is a list of eight things to consider before and while creating a tutorial.
1. Work with what you have
Be creative. Not all great beauty vloggers start out using the best tools and equipment. So be inventive and also share your budget beauty tips and tricks with your viewers. To do this you should make sure that you are organised. Just because you may not have the latest and greatest, doesn’t mean you can be unprofessional. Make sure you know where everything is by filing things away in baskets or drawers.
It’s always great to aspire to contribute something new to your field, but first you need to know what’s already out there. YouTube is saturated with content, so the goal should be for you to share what you love and to add your voice and experiences. People want to follow someone relatable but who can speak from experience. Don’t worry if you’re just starting out, sharing beauty tips that you would use yourself or share with a friend are perfect! You could also look at what beauty videos are trending and if there are tags that you could recreate as well.
Depending on the aesthetic you’re going for, you can choose to work in front of a backdrop of pinned up material, or on a set. This could just be one corner of a room that is hyper stylised to reflect your brand or aesthetic. When doing this you should consider texture, colour and depth of field. Select items that reflect your style or based on a colour palette. You can use flowers, fairy lights, photos, fabrics, or you could choose to have a monochrome or simplistic aesthetic.
Using a decent camera and tripod are important. You want to create an image that is clear (as well as in focus), so viewers don’t have to squint through a grainy/blurry video. If you don’t have a fancy DSLR, you can find many cheaper new and second hand options that are less complicated. Nikon, Canon and Olympus cameras are great for beginners as well. Look at cameras like the Canon PowerShot G1 X.
You should also consider what kind of shots you want to create. Do you want the whole video to be a close up on your face and shoulders, or do you want to introduce the video at a wider shot? You can always make shots tighter when editing anyway, but you want them to get as close as possible to what you want when you film it so that your footage is sharp.
This may be one of the most important things to get right, as lighting is key to a good video. Lighting can be expensive, but it is a good investment in the long term. Investing in a ring light that fits over your camera, or making a DIY one is really great.
You can also buy a soft box or two, as they create really flattering light—two or more lights are helpful for eliminating shadows. You can also get umbrella lights as they can take less time to set up. Otherwise you can work with lighting you have around the home, including natural light from a window. Just remember to film quickly as daylight can be unpredictable.
If you have a good camera, then sound should be okay, however you can always get a good microphone to pick up a higher quality of sound. If you don’t have the funds to do this then recording sound on your iPhone will work just as well. Depending on your editing software, it can be really easy to sync your new audio and video together.
Also, you may prefer to film the video and then record a voiceover later. This also saves time when you edit. You can take your recording device and record your voice in a closet or under a blanket to get a crisp sound.
Once you have set up your camera, preferably on a tripod, you need to figure out where you want to sit in relation to your camera, mirror, light source and background. The aim is to create a sense of ease and simplicity, so facing the camera and having the mirror just below (out of shot) works well. You also should have a reliable light source that doesn’t cast shadows behind you or on your face, and shows colours accurately. This means that you may have to play with space and camera settings until you get it right.
Find a program you’re comfortable with, this may be iMovie or Windows Movie Maker. Try to film as little as possible as uploading raw footage to an editing program can take a while. Learning how to edit quickly and well can take time so don’t stress. If you’re not very experienced, you can look up tutorials on how to use the program that you have, so you can learn some tricks to make the process faster.
Also try and keep your final videos as short as possible. Edit out any unnecessary content, or things that don’t work in sequence. This is also where you can add in music and text or graphic overlays. You can also search for copyright free music on various websites on the Internet.
So there are a couple of tips to help you get started. For more advice, head on over to Shameless Maya’s Tech Talks
on how to become a successful Beauty Guru.